Technology has definitely affected our ways of living, especially how we consume. That’s why businesses also have to cope with the fast development of technology, looking for innovative and effective ways to sell their products/services and grow their brands. Curious...
This year isn’t about spreading your advertising on all platforms. It’s about reaching the right audience with the right message. Marketing is now about the quality of engagements more than the quantity. So how can your company do this? Focus on one thing you want to...
We are in a period when consumers are showered with many options, regardless of what industry. 66% of consumers reveal that they “feel connected to a brand whenever they trust it.” And the one way to get their trust is to build a strong brand. Branding has become...
Perfectly crafted marketing is expected to end this year. People have had enough of online influencers faking their “influence” with flawless photos. Consumers are now becoming hungry for authenticity and real solutions. They’re after consistency, for evidence that...
Nowadays, people have become more resistant to marketing. That’s why most social media marketing efforts fail because it’s just plain selling or marketing without adding value! Dan Knowlton, a UK-based digital and social media marketing expert, who has grown Knowlton...
