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How to Win Your Marketing in 2020
How to Win Your Marketing in 2020

Technology has definitely affected our ways of living, especially how we consume. That’s why businesses also have to cope with the fast development of technology, looking for innovative and effective ways to sell their products/services and grow their brands. Curious...

Niche Marketing Is The Key to Success
Niche Marketing Is The Key to Success

This year isn’t about spreading your advertising on all platforms.  It’s about reaching the right audience with the right message. Marketing is now about the quality of engagements more than the quantity. So how can your company do this? Focus on one thing you want to...

Authentic Content Trumps Polished Marketing
Authentic Content Trumps Polished Marketing

Perfectly crafted marketing is expected to end this year.  People have had enough of online influencers faking their “influence” with flawless photos. Consumers are now becoming hungry for authenticity and real solutions. They’re after consistency, for evidence that...

Hello

I’m Chloe

Welcome to the blog section. Here I share my thoughts on wine, social media & digital marketing. You can learn more about Social Media for your Winery or Wine business here. 

How to Win Your Marketing in 2020

Technology has definitely affected our ways of living, especially how we consume. That’s why businesses also have to cope with the fast development of technology, looking for innovative and effective ways to sell their products/services and grow their brands. Curious...

Niche Marketing Is The Key to Success

This year isn’t about spreading your advertising on all platforms.  It’s about reaching the right audience with the right message. Marketing is now about the quality of engagements more than the quantity. So how can your company do this? Focus on one thing you want to...

The Importance of Branding for Your Business

We are in a period when consumers are showered with many options, regardless of what industry. 66% of consumers reveal that they “feel connected to a brand whenever they trust it.” And the one way to get their trust is to build a strong brand. Branding has become...

Authentic Content Trumps Polished Marketing

Perfectly crafted marketing is expected to end this year.  People have had enough of online influencers faking their “influence” with flawless photos. Consumers are now becoming hungry for authenticity and real solutions. They’re after consistency, for evidence that...

Why Does Template-Based Marketing Fail to Produce Results?

Nowadays, people have become more resistant to marketing.  That’s why most social media marketing efforts fail because it’s just plain selling or marketing without adding value! Dan Knowlton, a UK-based digital and social media marketing expert, who has grown Knowlton...

Ingramer: Top Rated Instagram Marketing Toolkit Review

If you manage a business on Instagram or want to become an influencer in a particular niche, then you are reading the right article. Ingramer is a multi-purpose service for Instagram marketing that attracts the target audience. It helps communicate with clients on...

Most Popular Online Marketing Trends Series: Interactive Content

One of the rapidly growing digital marketing trends today is Interactive Content. Some examples of interactive content being used today by businesses are Shoppable posts, AR/VR Ads, 360-degree videos, Embedded Calculators, Quizzes and Polls.Are you planning to use...

Most Popular Online Marketing Trends Series: Social Media “Stories”

Snapchat came up with the idea of “My Story”.  Instagram and Facebook followed by introducing “Stories”.  Then YouTube revealed their story format: Reels.  (If you want to know more about the social media stories timeline, read here: The Rise of Social Media Stories –...

Content Marketing Continues to Dominate SEO

Content marketing remains to be one of the most effective digital marketing strategies this year. This year, content is still ”king” and on top of the game! Content does not only show your knowledge and authority to the target audience who are reading your articles or...

Most Popular Online Marketing Trends Series: Personalised Marketing

Customers have grown tired of seeing generic ads which are irrelevant to them. According to research, “63% of consumers are highly annoyed with the way brands continue to blast generic advertising messages repeatedly”. With so many consumers having a bad experience...

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