We are in a period when consumers are showered with many options, regardless of what industry. 66% of consumers reveal that they “feel connected to a brand whenever they trust it.” And the one way to get their trust is to build a strong brand. Branding has become...
Perfectly crafted marketing is expected to end this year. People have had enough of online influencers faking their “influence” with flawless photos. Consumers are now becoming hungry for authenticity and real solutions. They’re after consistency, for evidence that...
Nowadays, people have become more resistant to marketing. That’s why most social media marketing efforts fail because it’s just plain selling or marketing without adding value! Dan Knowlton, a UK-based digital and social media marketing expert, who has grown Knowlton...
If you manage a business on Instagram or want to become an influencer in a particular niche, then you are reading the right article. Ingramer is a multi-purpose service for Instagram marketing that attracts the target audience. It helps communicate with clients on...
One of the rapidly growing digital marketing trends today is Interactive Content. Some examples of interactive content being used today by businesses are Shoppable posts, AR/VR Ads, 360-degree videos, Embedded Calculators, Quizzes and Polls. Are you planning to use...
Snapchat came up with the idea of “My Story”. Instagram and Facebook followed by introducing “Stories”. Then YouTube revealed their story format: Reels. (If you want to know more about the social media stories timeline, read here: The Rise of Social Media Stories –...
