Content marketing remains to be one of the most effective digital marketing strategies this year.

This year, content is still ”king” and on top of the game!

Content does not only show your knowledge and authority to the target audience who are reading your articles or pages. 

It’s also what search engines place in their search results – in other words, content powers up your search engine optimization! 

Last November 2019, Google revealed a few significant updates about its search algorithm, which included the new BERT system. It was created to help Google know the natural language that people use in their search queries.

Google’s John Mueller’s advice is: “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”

88% of B2B content marketers agree that through creating content, their audience sees their companies as a credible resource and an authority in the field.

To help you decide if content marketing is worth investing, here are some stats from the Content Marketing Institute:

  • Content marketing costs 62% less than outbound marketing and generates 3x as many leads.
  • Content marketing has lower up-front costs and deeper long-term benefits than paid search.
  • 615 million devices now use ad blockers, which means your ads are not being seen by as many people.
  • Small businesses with blogs generate 126% more leads than those without blogs.
  • Content marketing rakes in conversion rates 6x higher than other methods.

This tweet from Single Grain rings true: “Even amid all the innovation, content marketing remains a reliable, powerful way to attract new customers to your site and build relationships with them in real, quantifiable ways that deliver long-term value for your business.

It’s projected that more top businesses will keep on spending on content marketing throughout this year, as Google continues to put a value on substantial, credible, and up to date articles.

WHAT DOES THIS MEAN FOR YOUR WINERY OR WINE BUSINESS?

Hire someone or give a talented employee the responsibility of creating unique and relevant content in either video, photo or text form. Populate your website with valuable, long-form, voice-searchable content for increased traffic & perceived authority. As a bonus, you’ve just gained a heap of content to use across your social accounts!

So this year, continue producing and publishing content and concentrate on making interactive content and videos as well.

Looking to uplevel your digital marketing or social media strategy this year for your wine business? Book a discovery call with Chloe today.