Technology has definitely affected our ways of living, especially how we consume. That’s why businesses also have to cope with the fast development of technology, looking for innovative and effective ways to sell their products/services and grow their brands.
Curious to know how to do your marketing this year? Here are modern ways to do it.
Influencer marketing has been here for many years and remains to be one of the most effective marketing strategies nowadays. Influencers used before were huge celebrities or “internet celebs” with tens of thousands of followers or more.
But today, companies are getting people who have much smaller social media following as their influencers. Using social media influencers will allow you to reach their audience with a “voice” that’s an authority in their niche, potentially increasing trust in your brand, as well.
In choosing influencers for your brand, find people who can influence your target demographic, and have them as your brand advocate. Brands that use influencers to communicate their message get an ROI 11x higher than they do in using other digital marketing strategies.
Omnichannel marketing was one of the most popular words in 2019. The popularity of this phrase might decrease, but the strategy is still relevant this year. According to Single Grain, Omnichannel marketing is the “process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touchpoints.”
If you can do this right, you can give your users a better experience and a more consistent and trustworthy brand message that directs your customers to take action.
To remain on top of the game, your company must show a smooth and uniform “voice” in all channels such as your physical stores, social media channels, online, and in catalogues. All channels should be consistent with your strategy to get the best results.
Brands which use three or more channels in an automation workflow can create these remarkable results:
- Engagement rate: 18.96% on omnichannel vs. 5.4% on single-channel
- Purchase frequency: 250% higher on omnichannel vs. single-channel
- Average order value: 13% more per order on omnichannel vs. single-channel
- Customer retention rates: 90% higher for omnichannel vs. single-channel
Managing your omnichannel strategies is now easier as more modern SaaS companies give tools to enable us to manage multiple channels more efficiently.
Users are now requiring more personalization in their experience with a brand and like to look around a physical store, look at products on social media, and buy online. You have to keep up with what they want, or else, another company will get their business.
One secret to creating an effective omnichannel strategy is to know your ideal customer’s buying journey. And this where AI and big data play an essential role as they help brands comprehend consumer behaviour better and personalize their marketing.
User-Generated Content (UGC)
User-generated content (UGC) is a powerful asset for business owners who want to serve the Millennial and Gen Z markets. The way to create this is to push your audience to share unique content by giving them an incentive for doing so, like a discount or doing partnerships for a good cause with them.
According to this blog in Hubspot, Aerie, a women’s clothing company, “made a pledge to stop retouching photos of models in its bathing suits. And for every Instagram user that posted an unedited photo of themselves in a bathing suit (using the hashtag #AerieReal, of course), Aerie now donates $1 to the National Eating Disorders Association (NEDA).”
This simple strategy can immediately boost your brand engagement and increase conversion rates since more people will discover your brand along with its products and services.
We have to remember that people tend to trust others who are like them far more than they trust companies or brands. According to a survey, 90% of shoppers revealed that UGC affected their decision to buy more than any other advertising methods, with 97% of 18-29-year olds admitting that it had an “extreme influence.”
UGC can also be blog comments and testimonials or blog posts, images and videos produced by users. GoPro’s entire YouTube channel, with about 8 million+ subscribers is created solely to UGC, presenting high-quality videos made by its customers who used their quality, portable cameras.
Just recently, GoPro created a UGC contest with the hashtag #MillionDollarChallenge, where 25,000 people made and shared videos.
Looking to uplevel your digital marketing or social media strategy this year for your wine business? Book a discovery call with Chloe today.