“Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.” – Digital Marketing Institute.
Over the years, there has been a significant increase in the use of Voice Search.
According to TechCrunch, there are now 66.4 million or over 25% of adults in the US who own a smart speaker (a hands-free speaker you can control using your voice) like an Amazon Echo or Google Home.
These make Voice Search one of the biggest online marketing trends of 2020, and its use will continue to grow in the coming years!
The use of Voice Search has slowly been taking part in our daily lives that we can no longer ignore it. So how do we cope with this progress as an online marketer for our winery business?
Yes – include the use of Voice Search in the digital marketing strategies for our winery business!
If you’re still unsure of the importance of a Voice Search strategy in your overall digital marketing plans for this year, take a look at these data from The WordStream Blog’s article 33 Voice Search Statistics to Prepare You for the Voice Search Revolution:
- 50% of all searches will be via voice by 2020
- 55% of all American homes will own a smart speaker by 2022
- 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines
- Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
- Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units
Voice Search is not just another breakthrough technology in our inventions list.
It now plays a valuable part in giving meaningful information we are searching for through audio content and has dramatically affected how we communicate with other people and with companies where we buy products and services.
Google Assistant has 2,000 “actions” and Alexa has 30,000 “skills”. These are functions that enable these voice assistants to respond to users’ specific commands and queries. AI (Artificial Intelligence) is now getting smarter, which considerably lowered the number of errors made by voice assistants like Alexa, Siri and Google.
As voice technology continues to become more popular among today’s consumers, many businesses are now starting to include voice search in their digital marketing strategies. Voice Search enables them to deliver value-based content quickly and effectively to their customers.
Here are some of the brands using voice search according to the article Why Your Brand Should Have A Voice Search Strategy:
- Patrón Tequila helps consumers access personalized cocktail recipes
- Domino’s allows pizza-lovers to order from the comfort of their couch without having to pick up the phone or even place an online order
- PayPal users can engage Siri to send money to friends, family or businesses
- Nestlé created a skill that provides voice instructions as you cook
- Campbell’s has a skill that helps hungry consumers choose and cook recipes
With this progress, there will be more companies who are most likely going to follow in their footsteps.
Creating Ads using voice technology is predicted to be the next trend. It means that voice assistants like Alexa will tell you the answer to your question with the “word from her sponsor” as a way of advertising one’s brand.
Voice Search truly has great potential in being one of the best mediums to increase brand awareness. The question now is: can it convert into sales? Well, what is certain is that this year we’ll notice more businesses try to use this technology to drive more sales.
Jetson is one of those E-commerce companies who help businesses use voice technology in enabling their consumers to use their voice-enabled devices to make purchases from them.
Companies should remember that Voice Search is not a separate method to push your branding and make sales. It should be part of an overall online marketing strategy that will promote a more connected brand experience and a remarkable consumer interaction.
WHAT DOES THIS MEAN FOR YOUR WINERY OR WINE BUSINESS?
When you advertise your wine brand or business using Voice Search, keep in mind to write in a more “conversational tone”, focus on getting featured snippets on Google, and use keywords that people will preferably speak than type.
If you have a website, there are several options you can try to optimise it for Voice Search, but the most important thing is to use long-tail keywords like “wine shops near me” instead of a shorter keyword like “wine shop”.
Looking to uplevel your digital marketing or social media strategy this year for your wine business? Book a discovery call with Chloe today.