Snapchat came up with the idea of “My Story”. 

Instagram and Facebook followed by introducing “Stories”. 

Then YouTube revealed their story format: Reels. 

(If you want to know more about the social media stories timeline, read here: The Rise of Social Media Stories – What You Need to Know).

These types of stories end after a specific time (usually after 24 hours). So this is an excellent opportunity for digital marketers to use “Stories” to trigger FOMO (fear of missing out)!

Here are some other benefits of using social media stories:

  • Increased brand awareness
  • Constant engagement with followers
  • Cost-effectiveness
  • Increased traffic to your web page
  • Opportunity to reach younger audiences

Today, stories are essential to visibility on Facebook and Instagram!

Here are some ways to use social media stories, which you can use for your own business:

  • Use polls within Instagram Stories
  • Add links to your social media Stories
  • Take advantage of Snapchat geofilters
  • Add location tags
  • Add mentions for other brands and your fans
  • Give live video a try when creating Stories
  • Invite followers to explore more with clear call-to-actions

The platforms also keep making publishing content to Stories easier and more inviting for users, through sharing daily memories and automatic publishing of feed posts to Stories – suggesting this channel is not going away anytime soon.

So, why is the Stories format being enormously pushed?

During the Q2-2016 earnings calI in July 2016, Facebook CFO Dave Wehner mentioned that the company was about to exhaust places in the news feed to show ads. To solve this problem, Facebook powered up ads on Instagram in 2018. But soon enough, the ad load started to run out there, too.

That’s why Facebook was forced to find new places to put ads, which include Stories, video ad breaks, and Messenger ads.

The future of Facebook’s news feed has been at issue when Facebook CEO Mark Zuckerberg published his 3,200-word privacy manifesto, where he announced that the company would be driving away from permanent public posts and going toward private, encrypted messaging.

Now, it has become easier for users to utilize content in the Stories format. The “tap, swipe, tap, swipe” function has allowed every user to be in control of what content to watch or use, as they can view as much or as little of the account’s stories depending on what they prefer.

Plus, content creators can post a lot of stories and not be bothered by overcrowding their followers’ feeds with their content. The 24-hour “shelf-life” of Stories also allows content creators to keep making content, which adds to the inventory of places to show ads to.

A good strategy to focus on this year is posting more organic stories and making native stories ads. Just make sure to incorporate in your Stories interactive elements like polls, quizzes, sliders, questions, and donations.

We have to take advantage of how often people use their phones. According to some studies, people use their phones more than 2,600 times daily, and major cell phone users (in the top 10%) use their phones as much as 5,400 times daily!

WHAT DOES THIS MEAN FOR YOUR WINERY OR WINE BUSINESS?

Facebook and Instagram Stories format will continue to be more popular this 2020, while the use of regular feed content is expected to decline. 

So, start getting comfortable on camera by simply DOCUMENTING daily life in your business. Yes, you can get more strategic with stories, but getting on the camera is where you need to start. Today.

Looking to uplevel your digital marketing or social media strategy this year for your wine business? Book a discovery call with Chloe today.