Nowadays, people have become more resistant to marketing.
That’s why most social media marketing efforts fail because it’s just plain selling or marketing without adding value!
Dan Knowlton, a UK-based digital and social media marketing expert, who has grown Knowlton (formerly KPS Digital Marketing) into a multi-award-winning business, said that you need to answer these three questions to know how to effectively sell your product or service on social media in 2020.
- What types of content does your ideal customer enjoy consuming?
- Where should you put this content to attract, convince and convert your prospects?
- What is the decision-making process your prospects go through to identify & choose a supplier to help them with the problem you solve?
You can base your social media marketing initiatives from these to create the right message to the right customer at the right time.
2020 is the year to stop making template-based and ineffective content and start making entertaining and more targeted advertising.
WHAT DOES THIS MEAN FOR YOUR WINERY OR WINE BUSINESS?
Those days when you can just make a standard template image in Canva, publish it on social media and wait for the sales to come in are over.
Social media is now overcrowded, and the only way to be effective is to create unique, value-based content to stand out!
Looking to uplevel your digital marketing or social media strategy this year for your wine business? Book a discovery call with Chloe today.